AI and machine learning

We are passing up scalable learning by emphasising a machine-centric strategy. In the era of digital platforms, we have never been closer to our clients. Many businesses have thousands or millions of contacts with customers daily, but frequently these interactions are not designed to help customers learn new things. If done wisely, we can simultaneously learn about our customers and optimise for any company metric. These are not mutually exclusive; rather, we have tools at our disposal that enable us to learn new things while also improving our companies. We are losing out on those opportunities because of misunderstandings about artificial intelligence.

Our goal here is to present enhanced strategies that enable organisations to comprehend novel methods for the effective use of AI, particularly in the area of decision science in identifying valuable cause-and-effect relationships.