Retail

Our retail strategies are being shaped by a new generation of customers, who think and shop in a significantly different way, where technology is a differentiator, not a constraint. Modern retailers must be nimble, engaging and relevant to the changing needs and wants of tomorrow’s customers; at both a functional and emotional level. This evolution can be seen now in the following shifts; from physical to digital, from owning to sharing, from shopping for products to buying tailored solutions.

As customer journeys and value chains become digital and connected, we see the emergence of ecosystems & multifaceted, global technology platforms that dramatically change the way that we shop, socialise, communicate, and source information. An important aspect of these platforms’ success is how they use multi-party ecosystems.