Expert insights
Custom software is no longer a luxury. It gives you a strategic advantage in today's AI-driven world. We spoke to 850 senior IT decision makers to create a report that outlines both the future of custom software development (CSD) and how it will impact your business over the next 12 months.
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Insider insights
How enterprise organisations are using custom software to support AI adoption
CSD investment drivers
The key drivers behind investment in custom-built solutions
CSD challenges and risks
The challenges and risks organisations face in an AI-driven environment
Identify your skills gap
How to discover and understand your skills gap
Sector comparisons
Differences in priorities across regions, industries and leadership levels
Trends for the next 12 months
What this means for future technology, innovation and operating models
To understand how organisations are responding, NashTech commissioned independent research firm Vanson Bourne to conduct a comprehensive global survey of 850 enterprise IT decision-makers and Independent software vendors (ISVs). The findings provide a unique perspective on how enterprises and ISVs are leveraging custom software to succeed in an AI-first world.
WHY NASHTECH
If you need a software development company to provide expert engineers and developers to support your in-house team, we can do that. But what makes NashTech different is that we are a partner who understands your business.
We challenge assumptions, translate complexity into clear decisions and connect technology to real outcomes. Whether you’re building new products or transforming existing systems, we help you move forward with total confidence.
You get honest advice, practical solutions, a team that cares and a partner that is completely invested in your success.
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Engineering excellence
Insights
Supply chain and logistics organisations have spent several years responding to one disruption after another. What was once treated as exceptional has become part of the everyday operating environment: geopolitical tension, climate-related disruption, changing trade requirements, rising customer expectations and persistent pressure on costs and margins.
Overview On 10 June 2026, the Pet and Equine Insurance Association (PEIA) brought together insurers, brokers, veterinary professionals, technology providers and legal experts in London for a full-day forum on one of the most significant shifts facing the sector: how artificial intelligence is reshaping the journey from the veterinary clinic to the insurance claim. Sponsored by NashTech, the day combined frontier thinking with practical, grounded experience from across the pet and equine insurance market. The result was a genuinely rare conversation with chief executives, clinicians, legal experts and technologists in one room, disagreeing productively and thinking out loud about a future none of them can navigate alone. This overview shares the themes and the standout moments for a wider audience: partners, prospective members, the media and anyone with a stake in where this industry is heading.
Join us in conversation with Laura Bailey, software and education expert
For years, enterprise technology strategy followed a familiar pattern: buy proven platforms, configure where necessary, and avoid the perceived risk of building from scratch. That model is being quietly but decisively rewritten, and with leaders under more and more pressure to grow revenues, differentiation through custom software and AI, is critical. NashTech’s global study of 1,000 technology decision-makers shows just how AI is accelerating changes in technology strategy, with 85% see AI as an immediate priority in custom software development. Even more telling, 97% believe AI has made custom software more accessible than ever before. The barriers to building have fallen, but the strategic stakes have risen.
