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Differentiating with custom software

Custom software development in consumer, retail and hospitality Strategy, discipline and AI readiness

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Report overview

In this peer-benchmarked survey report of 1,000 enterprise IT decision-makers across consumer, retail and hospitality, one signal stands out: 82% of retailers say increased AI usage will have a high impact. The findings show how organisations are rethinking build vs buy and treating custom software, modern engineering practices and AI readiness as essential to resilience, speed and differentiation.  

Key findings

82%

of retailers rate increase AI usage as a high impact

56%

of hospitality leaders say improving Net Promoter Score (NPS) is the top metric used to prove ROI of custom software

55%

of CPG leaders cite budget and ROI concerns as a barrier for generative AI

What's inside

By downloading this report, you’ll discover:

  • Why organisations build vs buy in consumer sectors
  • How leaders are building internal confidence
  • How delivery models are changing
  • How AI is reshaping strategy over the next 12–24 months
  • What’s preventing AI from scaling in practice
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This report covers:

  • 1000 enterprise IT decision-makers surveyed globally
  • Organisations with 500 – 9,999 employees
  • Regions covered: EMEA, North America and APAC
  • Leadership level: Board members, C-suite executives, senior management and mid-level managers
  • Departments: IT, DevOps, data and analytics, engineering and project management
  • 173 consumer, retail and hospitality leaders
  • Additional insights from independent software vendors (ISVs)
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