Not seeing results from your AI initiatives? Discover the obstacles that could be standing in the way. Learn more
Not seeing results from your AI initiatives? Discover the obstacles that could be standing in the way. Learn more
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Differentiating with custom software

Custom software development in consumer, retail and hospitality Strategy, discipline and AI readiness

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Report overview

In this peer-benchmarked survey report of 1,000 enterprise IT decision-makers across consumer, retail and hospitality, one signal stands out: 82% of retailers say increased AI usage will have a high impact. The findings show how organisations are rethinking build vs buy and treating custom software, modern engineering practices and AI readiness as essential to resilience, speed and differentiation.  

Key findings

82%

of retailers rate increase AI usage as a high impact

56%

of hospitality leaders say improving Net Promoter Score (NPS) is the top metric used to prove ROI of custom software

55%

of CPG leaders cite budget and ROI concerns as a barrier for generative AI

What's inside

By downloading this report, you’ll discover:

  • Why organisations build vs buy in consumer sectors
  • How leaders are building internal confidence
  • How delivery models are changing
  • How AI is reshaping strategy over the next 12–24 months
  • What’s preventing AI from scaling in practice
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This report covers:

  • 1000 enterprise IT decision-makers surveyed globally
  • Organisations with 500 – 9,999 employees
  • Regions covered: EMEA, North America and APAC
  • Leadership level: Board members, C-suite executives, senior management and mid-level managers
  • Departments: IT, DevOps, data and analytics, engineering and project management
  • 173 consumer, retail and hospitality leaders
  • Additional insights from independent software vendors (ISVs)
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Get the complete findings, charts and practical recommendations.

Insights

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Event takeawayReading time:14 min

Listening in at the Leaders Lab London

Boards are increasingly expecting results from AI, but technology leaders are still working out which bets to make, where to invest, how to govern them and what readiness looks like when the technology changes every few months. This tension shaped the latest NashTech Leaders Lab roundtable in London, where 20 senior technology leaders from across the UK shared their experiences. This article captures just some of the discussion, which may help other CIOs and CTOs navigate the same decisions. Let’s dive into it.

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