Differentiating with custom software:

strategy, discipline and AI readiness in the insurance industry 

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Report overview

AI is accelerating change in insurance, but integration, governance and delivery reality are shaping what scales. 

This report is part of NashTech’s 2026 global research programme, exploring how organisations are differentiating through custom software in the AI age. 

Based on a survey of 1,000 technology decision-makers globally, including 122 insurance leaders, it provides a focused view of how the sector is approaching transformation today.

Key findings

98%

of insurance leaders say AI is accelerating the shift from COTS to custom

77%

of insurance leaders state current enterprise stacks aren’t AI‑ready

84%

of insurance leaders cite security and governance as the main barriers to scaling AI
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What’s inside

By downloading this report, you’ll discover:
  • Why insurers are shifting from COTS to custom platforms
  • How AI is acting as both a catalyst and stress test
  • Where delivery and governance are breaking down
  • What differentiates insurers scaling AI successfully 

This report covers:

  • 1000 enterprise IT decision-makers surveyed globally
  • Organisations with 500 – 9,999 employees
  • Regions covered: EMEA, North America and APAC
  • Leadership level: Board members, C-suite executives, senior management and mid-level managers
  • Departments: IT, DevOps, data and analytics, engineering and project management
  • 122 consumer, education leaders
  • Additional insights from independent software vendors (ISVs)
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If you’re responsible for modernising insurance platforms while managing regulatory risk, this report is designed for you

Download the report now