Park Group PLC

Who are Park Group PLC?

Park Group plc is one of the worlds UK’s leading multi-retail voucher and prepaid gift card businesses, focused on the Corporate gift and Christmas savings market.

Challenges

  • Develop two native mobile applications, one for iOS and one for Android, and a web application for mobile browsers
  • Integrate in to existing website and with third party suppliers with secure back end integration and multi-platform testing

Solutions and benefits

  • A wireframe specialist and designer were engaged to clarify clients requirements
  • Strong technical lead was required that understood iOS and Android platforms
  • Project delivered using agile developers with experience in

Results

  • 5% increase in cross sales over first 6 months from deployment
  • 20,000+ downloaded the mobile applications (40% above target)
  • Customer feedback confirms satisfaction levels improved