Honda

Who are Honda?

Honda is the world’s largest motorcycle manufacturer and leading automakers. With a global network of 501 subsidiaries and affiliates, Honda develops, manufactures and markets a wide variety of products to earn the Company an outstanding reputation from customers worldwide.

Challenges

  • Rebuild the website to reflect new identity of the company and enable new functions to display information
  • Multi-languages are to be supported
  • Provide E-commerce functionality

Solutions and benefits

  • Pre-service transition phase carried out onsite to understand the requirements
  • The project was delivered in two iterations
  • A dedicated project team with highly skilled staff capable in different technologies and languages was implemented

Results

  • Improved visits to the website by 30%
  • Release website in line with the pre-determined marketing schedule
  • Became a ‘one-stop-shop’ for all information relating to Honda lawn and garden products
Working with NashTech in Vietnam has allowed Honda to reduce costs whilst providing greater flexibility in resourcing projects. Effective communication is the key with the offshore developments and NashTech’s UK team has helped tremendously in this area.

Andy Smith, Honda UK